Blog
Thinking out loud
Ideas on marketing science, autonomous AI, and what it takes to make careful decisions when the data is never as clean as the dashboard suggests.
Methodology
Why Your MMM Gets Smarter Every Month
The priors bank is a bet that measurement knowledge compounds, and the lab that builds the compounding infrastructure owns the moat.
Apr 20265 min read
Marketing Science
Why Measurement Needs to Be Agentic
Marketing measurement has a Sorites problem. For twenty years we have pretended otherwise. Agentic measurement is the honest response.
Apr 20266 min read
In the pipeline
Marketing ScienceIn the pipeline
Why your marketing mix model is lying to you
Last-click attribution tells a comforting story. Bayesian MMM tells an honest one. Here is why the difference matters, and what it is costing you.
Mar 20266 min read
StrategyIn the pipeline
The $60K question: when to hire a data scientist vs use AI
A senior data scientist costs $180K. A lab of agents costs a fraction. We break down when each option makes sense, and where the real return lives.
Mar 20265 min read