Every grain of data
has a threshold.
Acera sifts your marketing data until the signal is clear. Bayesian models, a lab of named specialists, one engagement.
Acera Labs is an AI lab that measures what your marketing is actually doing.
Bayesian models. Autonomous agents. Results that hold up when the CFO asks.
No spreadsheets. No quarterly decks. No guessing.
See a live Auditor resultFrom raw data to decisions in minutes
Upload your data. Our models analyse it. Our agents write the findings. You make better decisions.
Connect your data
Upload CSVs, connect Google Ads, Meta, or any data source. Schema detection and quality profiling happen automatically.
Your data gets analysed automatically
Customer segmentation, lifetime value prediction, churn scoring, and channel attribution all run automatically on your data. No configuration needed.
Your team watches the data
Astra and her team watch your data around the clock. When something changes, they tell you what happened, why it matters, and what to do about it.
Get told what to do next
Every recommendation comes with the reasoning behind it, the expected dollar impact, and a one-click export to activate it.
What you get inside Acera Labs
Hours back in your week. Confidence in every dollar you spend. Answers your CEO actually trusts.
Five modules. One platform. No duct tape.
Each module feeds into the next. Segmentation informs targeting, MMM informs budgets, and your agents tie it all together.
Marketing Mix Model
See exactly how much revenue each channel drives. TV, digital, social, search, measured in one Bayesian model with credible intervals.
Propensity Scoring
Know which customers are about to leave, which are ready to buy more, and what offer will convert them.
Customer Lifetime Value
See what every customer is worth over the next 12 months. Spot your most valuable customers instantly.
Smart Segmentation
Your customers automatically grouped by value and behaviour. Segments update daily as your data changes.
Next Best Action
One clear action for every customer: retain, upsell, win back, or leave alone. With the dollar value of acting.
Scenario Planning
Test budget changes before you commit real money. See the predicted revenue impact of every scenario.
Currently in beta. Early users get Growth plan features at Starter pricing for one year.
We're still building in the open. Beta users shape the roadmap and keep their pricing when we launch publicly.
You already know the alternatives aren't working
| Feature | Traditional consultancy | DIY spreadsheets | Acera Labs |
|---|---|---|---|
| Time to finding | 6-12 weeks | Days of manual work | Under 10 minutes |
| Cost | $50K-$200K/year | Free but unreliable | From $0/month |
| Updates | Quarterly PDF | When you remember | Continuous, automated |
| Accuracy | Depends on analyst | Depends on you | Bayesian models with confidence intervals |
| Actions | Recommendations in a deck | Your best guess | One-click activation |
A lab of agents.
Astra runs the engagement. A named team of specialists does the work. The pipeline, priors, and math run quietly in the background.
Astra
Astra greets you, orchestrates the specialists, writes your cover letters, and keeps you in the loop. She never does the analysis herself. She always names who she has asked.
Meet AstraYour specialists
LAYER 1 · CLIENT-FACINGRuns the Measurement Audit. Names the finding, states the confidence, keeps the methodology on record.
Builds the Marketing Mix Model. Scenarios and probabilities, with a credible interval on every number.
See Oracle run a real MMMWatches your campaigns. Short, specific notes when something moves. Silent when nothing has changed.
Translates the findings for the CMO, the CFO, the board. Plain English, never condescending.
Designs the experiments that would answer the question. Comfortable with a null result.
Builds the media plan. Names the trade-off rather than hiding it behind a recommendation.
Your team
LAYER 2 · INTERNALCollector takes whatever data the customer has, however it looks, and prepares it for analysis.
Alchemist cleans the marketing data: flagging anomalies, standardising categories, producing a model-ready dataset.
Envoy joins external data to the panel: economic indicators, seasonality signals, category context from public sources.
Priors loads pooled statistical patterns from past engagements in your category, so models start from experience rather than from scratch.
Your data never leaves your control
Tenant-isolated, encrypted, and auditable. Built for teams that answer to a compliance officer.
AES-256 Encryption
All data encrypted at rest with tenant-specific keys. PBKDF2 key derivation with 100K iterations.
Row-Level Security
PostgreSQL RLS ensures tenant isolation at the database level. No data leakage, ever.
Full Audit Trail
Every API call, model run, and data access logged. Complete transparency for compliance.